Yes on 45

Working with Consumer Watchdog and the California Nurses Association, Shandobil Communications wrote and produced most all of the November 2014 campaign ads for the Yes on Proposition 45 campaign.

Proposition 45 would have slowed down the rapid rise in health insurance premiums by requiring health insurance companies to submit their proposed rate hikes to California’s Insurance Commissioner.

Determined to protect its profits, the health insurance industry poured more than $43-million into defeating Proposition 45, outspending the Yes of 45 campaign by a twenty to one ratio.